PATH TO NEW PERSPECTIVE

SEABREEZE x Brooks Running

WINNER OF A 2025 REGIONAL EMMY© AWARD FOR BEST LONGFORM BRAND STORYTELLING

In Partnership with our friends at Brooks Running, SEABREEZE was honored to create a short documentary film celebrating the journey of Ixchel Lemus-Bromley. When Ixchel was diagnosed with a rare eye disease, she had to create a path forward that accommodated her vision loss. In finding community with other visually impaired runners, Ixchel also found her own way to acceptance, joy, and empowerment to keep running.

What began as a short video about a guide-training session for Brooks employees, led by Paralympian Aaron Scheidies, turned into an emotional story about a Brooks employee in the middle of her own journey with progressive vision loss.  

Ixchel Lemus-Bromley, associate manager of responsible sourcing at Brooks, is a dedicated runner. When she was diagnosed with a rare, blinding eye disease, she knew she had to find a way to keep running, even as her vision deteriorated.  

We decided to share Ixchel’s story with the goal of helping people understand her experience and empathize with athletes in the disability community. Second, we hoped to inspire more runners to become certified running guides. Third, we wanted to support Ixchel’s goal of building a community of Seattle-area runners and guides.  

Finally, Brooks created a social campaign around this video, in honor of International Day of People with Disabilities (IDPD), to foster a sense of camaraderie. We wanted other runners with disabilities to know they weren’t alone, and we offered those people a forum to share their stories with the world. 

The film went on to win a 2025 Regional Emmy© Award for Best Longform Brand Storytelling and was a 2025 Shorty Award Finalist.

The best part? Ixchel started her own running club in seattle for fellow runners with vision loss. Our director, Kyle Seago, is a frequent guide of hers and even got to guide her at the 2025 Houston Marathon.

CAST & CREW:

Featuring Ixchel Lemus-Bromley, Aaron Scheidies

Director: Kyle Seago
Director of Photography: Kyle Seago
Camera Operator: Ryan Zemke
1st Assistant Camera: Isaac Baik
Production Sound Mixer: Adam McCollom
Editor: Kyle Seago
Trailer Editor: Ryan Hills
Post Audio Design & Mix: Lorenzo Rossi
Color Correction: Ben Cowan

On Behalf of Brooks Running:

Producer: Amber Benson
Art Director: Matt Lewis
Copy Manager: Prarthana Jayaram
Creative Content Production Manager: Eric Jensen
Creative Director: Chip Rich
Design Manager: Tara Kovach

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The Beast Within